Check your internal link structure.
Estimated Lifetime Worth: $10,000
Backlinks from other websites are a big part of any SEO strategy – but that’s not the only type of link that makes a difference.
Links on your own pages make a difference, too – and a small shift can do wonders for improving your rankings.
1. Choose a poorly performing page on your site
2. Drive more links to it on your other pages
Also, Google rewards pages that are what they say they are. Each page’s content should match its title and keywords as well as possible (this is especially important for eCommerce stores like Shopify).